Ford maintains competitive pricing for the 2024 Mustang Mach-E amidst the EV market's dynamic shifts, with minimal increases from the 2023 model year.

In a strategic move to remain a frontrunner in the electric vehicle (EV) market, Ford recently announced adjustments to the 2024 Mustang Mach-E's pricing, ensuring it remains in close alignment with the 2023 model year's prices. This decision follows a series of price reductions and enticing incentives for the 2023 Mustang Mach-E, positioning Ford as a strong contender in the EV popularity race, second only to Tesla. A recent dealer bulletin revealed that the initial pricing strategy for the 2024 Mach-E would have significantly increased costs, potentially distancing it from its 2023 counterparts by $3,600 to $6,000. However, in response to the competitive EV landscape, Ford opted for a more consumer-friendly approach with the following updated MSRP figures, post the standard $1,800 destination charge:

- Select RWD: $41,795 (up by $100)

- Select AWD: $45,295 (up by $600)

- Premium RWD: $45,795 (up by $1,100)

- Premium AWD: $48,795 (up by $1,100)

- Premium Ext. Range Battery RWD: $48,795 (up by $1,100)

- Premium Ext. Range Battery AWD: $51,795 (up by $1,100)

- GT: $55,795 (up by $1,600)

Interestingly, the California Route 1 edition is absent from the current lineup due to high demand, leading to its unavailability for order according to Ford's website. Despite this, the Premium model still seems to be accessible for now.

Moreover, adjustments to the configurator indicate that the 2023 Mach-E Select AWD trim with the extended-range battery is no longer an option. This change, coupled with ongoing incentives for the 2023 models—including 0% APR financing for 72 months across all trims and attractive cashback offers—might sway consumers towards the outgoing model.

The bulletin also introduced the pricing for the trail-ready 2024 Mustang Mach-E Rally at $61,795 after the destination charge, albeit with some ambiguity regarding an additional $1,500 option code. The exact details of this pricing are pending clarification from Ford, expected to be announced in the forthcoming weeks.

For Australian enthusiasts keen on experiencing the latest in electric vehicle innovation, the Mustang Mach-E presents an intriguing option. With its competitive pricing and array of features, it's an ideal candidate for those looking to book a test drive. Explore our other articles for more automotive insights or book a test drive to discover the Mustang Mach-E's performance and features firsthand.