Lamborghini is refreshing its brand identity with a minimalist redesign of its iconic logo, set to debut later in 2024, marking the first major update in over two decades.

In a move that marks a significant evolution in its brand identity, Lamborghini is set to introduce a revamped logo that embraces minimalism, signaling a new era for the iconic automaker. The updated emblem, which retains its shield shape and the charging bull motif, features a more streamlined and less detailed design. This change, the first in over 20 years, reflects a modernized approach while maintaining the essence of Lamborghini's heritage.

The refined logo maintains the core elements like the "LAMBORGHINI" inscription and the bull, yet with a cleaner, more contemporary aesthetic. This shift to a simplified bull design, now just an outline without intricate details, aligns with current design trends focusing on sleek, minimalist branding.

Lamborghini's branding evolution extends beyond the logo, with the introduction of a bespoke font that will feature in the company’s magazine and digital platforms, enhancing its distinctive brand identity. Although it's unclear which new model will debut the refreshed logo, the transition is significant, with the recently launched Revuelto and upcoming models like the plug-in hybrid Urus and the next-gen Huracán possibly being the first to showcase it.

As Lamborghini gears up to introduce at least three new models, including its first electric vehicle by 2028, the new logo symbolizes a fresh chapter that merges tradition with innovation. Collectors might find early editions with the old logo particularly valuable, adding an intriguing layer to Lamborghini's legacy.

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