CARMmunity MELBOURNE LAUNCH

Car Strip
Melbourne.

Working toward a Guinness World Records™ title attempt.

The activation launching CARMmunity publicly. New cars, Verified Sellers, buyers and test drives. One Strip.

MELBOURNE FIRST · OTHER CITIES LATER

Car Strip Melbourne concept visual — rows of new cars, Book a Test Drive flags and the Car Strip Melbourne banner against the city skyline
CONCEPT VISUAL — THE STRIP, BROUGHT TOGETHER IN ONE PLACE
02 — $50,000 SPONSOR PLEDGE TARGET
Expressions of interest only · no money taken online
$2,500Pledged
$50K
FOUNDING PARTNER
Know My Tow
$2,500 pledged ✓

This is happening. Someone is already behind it. There's still room to join.

03 — WHY CAR STRIP EXISTS

The dealership strip.
In one place.

Car Strip Melbourne isn't just a car show. It's the physical launch of CARMmunity. Instead of driving dealership to dealership, we bring the strip together.

NEW CARS+VERIFIED SELLERS+PUBLIC BUYERS+TEST DRIVES
Walk the cars.
Meet the people who know them.
Compare side by side.
Ask questions.
Choose favourites.
Book a test drive.

The proposed record attempt gives dealers, sponsors, media and the public one shared objective — and a reason to turn up.

04 — WHAT'S HAPPENING NOW

CARMmunity is
already starting.

LIVE NOW
Dealer network activation

Dealership teams across Australia are already being invited into the Book a Test Drive network.

LIVE NOW
Verified Seller invitations

Sellers are being invited to claim and build their professional profiles.

BUILDING
Car Strip Melbourne

The launch event is being planned now.

SEEKING
Venue + partners

Partner positions and a venue are open.

COMING NEXT
Verified Owners

The owner community follows once the seller layer is established.

05 — MEET THE VERIFIED SELLERS
LIVE NOW · THE FIRST COMMUNITY LAYER

Know who
you're talking to.

Verified Seller profiles show who someone is, where they work, the brands they sell now and have sold before, years of experience, what they know, and the reputation they've earned — a useful network before the owner community exists.

SAMPLE PROFILE
J
James✓ VERIFIED SELLER
Berwick Kia · Berwick Automotive Group · Berwick VIC
★ Brand Expert★ Helpful Expert★ Rising Star
CURRENT BRANDS
KiaFordToyota
EXPERIENCE BY BRAND
Kia4 yrs
Ford3 yrs
Toyota2 yrs
ASK ME ABOUT
SportageTowingFamily SUVsHybridsTrade-ins
PREVIOUSLY SOLD
HyundaiMazdaMitsubishiMGSubaru
AWARDS
🏆 People's Choice🏆 Top Contributor
VERIFIED BY BATD
✓ Identity✓ Employment✓ Dealership
Reputation, reviews and answers build over time — no numbers shown until they're real.Claim a profile like this →
Already invited?
Your dealership has sent you access. Claim your Verified Seller profile now.
06 — CAR STRIP MELBOURNE

Walk the strip.Drive the shortlist.

ROWS OF NEW CARS
Australia's newest models, parked side by side.
VERIFIED SELLERS
The people who know each car, on the strip.
THE PUBLIC
Free to walk, compare, ask and choose favourites.
TEST DRIVES
Book and drive on the day.
AWARDS
Australia's best sales talent, recognised on stage.
AND THEN…
We try something
Australia has never done.
07 — WORLD RECORD ACTIVATION

The most test drives.
One day. One Strip.

WORKING TOWARD A GUINNESS WORLD RECORDS™ TITLE ATTEMPT

We're exploring an official attempt centred on a record number of legitimate test drives during Car Strip Melbourne. It gives dealers, sponsors, media and the public one goal to get behind — every real test drive counts.

08 — CARMmunity AWARDS

Recognised
on the Strip.

Celebrating Australia's best automotive sales talent and community contributors at the event.

🏆
PEOPLE'S CHOICE SALES EXPERT
🏆
BRAND EXPERT
🏆
RISING STAR
🏆
COMMUNITY CHAMPION

Based on transparent criteria. Awards can never be purchased.

09 — WHERE CARMmunity GOES NEXT
COMING NEXT — VERIFIED OWNERS

From the people who sell it
to the people who own it.

Eventually, someone researching a Sportage won't only hear from the person selling one — they'll hear from people who actually own one. That's where we're heading: Verified Owners, vehicle communities, owner stories and questions.

Buyer→Customer→Owner→Verified Owner→Contributor
10 — JOIN / COLLABORATE

How are you
joining?

1. JUST LOOKING
I'm finding my next car.

Walk Car Strip, explore cars, ask sellers questions, book test drives.

FREE
2. VERIFIED SELLERLIVE NOW
I know the car.

Build a verified reputation around your experience.

3. VERIFIED OWNERCOMING SOON
I own the car.
Sponsors, venues, dealers and brands

This is just
the start.

Melbourne first. Australia next.